The profitability platform for e-commerce

Know what your shop
actually makes

BottomLine connects to your store, syncs every order, and tracks all your costs — so you see your real profit, not just revenue.

Get startedSee what it does

Currently invite-only. Contact us for access.

app.bottomline.io/overview
Net Revenue
€123,670
+12.3%
Gross Margin
66.4%
+2.1pp
Orders
1,847
+8.7%
Net Profit
€36,939
+24.1%
Revenue Trend
+18.4%vs. prev period
JanFebMar
Profit & Loss — February 2026
Gross Revenue
€127,482
Refunds & Returns
-3.0%-€3,812
Net Revenue
€123,670
COGS
-33.6%-€41,611
Gross Profit
66.4%€82,059
Marketing
-14.7%-€18,240
Tools & Software
-3.5%-€4,380
Payroll
-18.2%-€22,500
Net Profit
29.9%€36,939
Cost Breakdown€45,120 total
Marketing
€18,240
Payroll
€22,500
Tools & SaaS
€4,380
0+
Orders synced
0+
Cost categories tracked
0%
Automated
0min
Setup time

Revenue is not profit.
Most dashboards forget that.

WooCommerce shows you what comes in. BottomLine shows you what stays — after COGS, tools, marketing, and payroll.

Core feature

Real P&L, updated daily

Not a spreadsheet. Not an estimate. A live profit & loss statement built from your actual orders, costs, and margins — broken down by day, week, or month.

  • Gross & net revenue with refund tracking
  • Automatic COGS calculation per product
  • Gross margin, contribution margin, net profit
  • Period comparison (MoM, YoY)
Profit & Loss — February 2026
Gross Revenue
€127,482
Refunds & Returns
-3.0%-€3,812
Net Revenue
€123,670
COGS
-33.6%-€41,611
Gross Profit
66.4%€82,059
Marketing
-14.7%-€18,240
Tools & Software
-3.5%-€4,380
Payroll
-18.2%-€22,500
Net Profit
29.9%€36,939
Ask SigmaYour AI CFO
How did February compare to January?
Good month. Net revenue grew 12.3% to €123,670 on 18.4% more orders. Gross margin improved 2.1pp to 66.4% — your product mix shifted toward Leather Wallets (+23% units), which carry 72% margin. Net profit hit €36,939, up 24.1% MoM.

Marketing stayed flat at €18.2k while revenue climbed — your blended ROAS improved from 5.8x to 6.8x. That said, I'd watch the Ceramic Mug line. Volume is dropping and it's your lowest margin product. You might be better off reallocating that ad spend.
Should I cut the Mug entirely?
Not yet. It still contributes €7.3k revenue at 58% margin — that's €4.2k gross profit. But the trend is clear: -12% orders MoM.

My recommendation: reduce Mug ad spend by 50% and shift it to the Minimalist Watch, which is scaling fast at 71.5% margin. If Watch ROAS holds above 5x after the increase, you can phase Mugs out next quarter. I'll flag it if the numbers change.
Ask anything about your data...
Meet Sigma

A CFO that never sleeps

Sigma is your built-in AI CFO. It knows every order, every cost line, every margin — and gives you strategic recommendations, not just answers. Ask it anything. It thinks like a finance lead and talks like a colleague.

  • CFO-level insights: budget allocation, ROAS, margin optimization
  • Proactive recommendations, not just data lookups
  • Compares periods, spots anomalies, flags risks
  • Remembers your conversations and builds context
Product Profitability
ProductRevenueMarginOrders
Premium Leather Wallet€12,48072.1%312
Organic Cotton Tee€9,86064.8%247
Ceramic Travel Mug€7,32058.2%183
Minimalist Watch€18,94071.5%142
Canvas Tote Bag€5,11069.3%128
Product analytics

See which products actually make money

Revenue doesn't mean profitable. BottomLine calculates per-product margins so you know which items drive profit — and which ones just look busy.

  • Per-product COGS and margin tracking
  • Product family & category grouping
  • Revenue vs. profit ranking
  • Margin waterfall visualization
Cost management

Every cost, one place

Upload tool invoices (PDF auto-parse), set marketing budgets, and manage payroll — all feeding directly into your P&L. No more spreadsheet chaos.

  • Automatic PDF invoice parsing (30+ vendors)
  • Monthly recurring cost defaults
  • Marketing spend by channel
  • Payroll position management
Cost Breakdown€45,120 total
Marketing
€18,240
Payroll
€22,500
Tools & SaaS
€4,380

And everything else you need

Customer insights

New vs. returning split, AOV trends, B2C/B2B breakdown. Know who buys and how they behave.

Email marketing ROI

Klaviyo integration. Flow & campaign revenue, open rates, cost-per-acquisition. See if email pays off.

Multi-period reporting

Compare any date range. Daily, weekly, monthly views with automatic period-over-period calculations.

Automatic sync

WooCommerce orders sync automatically. No CSV uploads, no manual work. Connect once, done forever.

Invoice auto-parse

Drop a PDF, we extract vendor, amount, date, and invoice number. Supports 30+ SaaS vendors out of the box.

B2C / B2B split

Separate business and consumer orders automatically. See revenue, margins, and AOV for each segment.

Up and running in minutes

No implementation project. No onboarding call. Just connect and go.

1

Connect your shop

Add your WooCommerce API keys. BottomLine starts syncing your orders immediately — full history included.

2

Add your costs

Upload tool invoices, set product COGS, configure marketing and payroll. Takes about 10 minutes.

3

See your real profit

Your P&L updates automatically. Revenue, margins, and net profit — broken down any way you need it.

WooCommerce native

Built for WooCommerce stores

BottomLine is designed for e-commerce operators who want financial clarity without the complexity of enterprise tools. If you run a shop and want to know your margins — this is it.

WooCommerceKlaviyoPayPalStripePDF Invoices

Ready to see your
bottom line?

Stop guessing. Start knowing.

Log in to your dashboard

Currently invite-only. Contact us for access.